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Category Archives: technology

Focus On People and Progress

How dance companies can have a fast and smooth transition to digital technology advancements for audience development? The answer is to focus on people! People come first: audience, donor, board member, custodian, and every person in your company. In our entertaining performing arts industry, we forgot to give joy to people around us. Greatest companies make everything for their employees and connect with customers, that is why these organizations are ahead of the curve, and are not afraid of changes making good profits.

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Positive Ways to Improve Dance Industry

Let’s talk about our lives. People generally have a good feeling about changes in their personal lives. When you listen to somebody talking about a change in their personal life or about a plan for the future, a goal, you hear lively, positive expressions of hope and drive. For most people, like me and you, pursuing goals leads to self-transformation and creates positive experiences. 

For example, preparing for marathons, getting a new gadget, listening podcasts about self-motivation, and even pursuing higher education. Getting a certificate or a degree empowers us and gives us a boost of excitement and chance to improve even more.

However, when we’re talking about organizations, it’s a different story. Organizational transformation is harder to achieve, slower and more difficult to implement. The average member of that organization feels overwhelmed and afraid about technological changes in their company! Especially in nonprofit organizations where people work for decades and sensitive to even small changes.

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