How dance companies can have a fast and smooth transition to digital technology advancements for audience development? The answer is to focus on people! People come first: audience, donor, board member, custodian, and every person in your company. In our entertaining performing arts industry, we forgot to give joy to people around us. Greatest companies make everything for their employees and connect with customers, that is why these organizations are ahead of the curve, and are not afraid of changes making good profits.